donald jugenheimer - 三民網路書店

Advertising Management

作者：Donald W. Jugenheimer; Larry D. Kelley 出版社：M E Sharpe Inc 出版日：2009/02/28 裝訂：平裝

Jugenheimer (advertising, Texas tech U.) and Kelley, an executive vice president for a national advertising agency, have written this textbook for undergraduate courses in advertising management that

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2.

Cases in Advertising Management

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2009/02/28 裝訂：平裝

Designed to be incorporated into an undergraduate course in advertising management, this collection of case studies illustrates current trends in marketing such as digital media and integrated marketi

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02-25006600[分機130、131]。

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3.

Advertising Account Planning ─ Planning and Managing an Imc Campaign

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2014/09/08 裝訂：平裝

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progr

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02-25006600[分機130、131]。

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4.

Advertising Account Planning ― Planning and Managing an Imc Campaign

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2014/09/08 裝訂：精裝

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progr

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02-25006600[分機130、131]。

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5.

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

作者：Sarah Turnbull; Larry Kelley; Donald Jugenheimer 出版社：PBKTYFRL 出版日：2023/09/20 裝訂：精裝

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02-25006600[分機130、131]。

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滿額折

6.

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

作者：Sarah Turnbull; Larry Kelley; Donald Jugenheimer 出版社：PBKTYFRL 出版日：2023/09/20 裝訂：平裝

無庫存，下單後進貨(到貨天數約45-60天)

定價：3119 元，優惠價：1 3119

7.

Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/03/23 裝訂：精裝

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr

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02-25006600[分機130、131]。

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8.

Advertising and Public Relations Research

作者：Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson 出版社：M E Sharpe Inc 出版日：2014/01/15 裝訂：平裝

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper con

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02-25006600[分機130、131]。

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90折

9.

Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/09/30 裝訂：平裝

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr

無庫存，下單後進貨(到貨天數約45-60天)

定價：3899 元，優惠價：9 3509

10.

Advertising and Public Relations Research

作者：Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley 出版社：Routledge 出版日：2015/09/16 裝訂：精裝

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in adve

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02-25006600[分機130、131]。

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11.

Advertising Media Workbook and Sourcebook

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2015/02/16 裝訂：平裝

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and medi

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滿額折

12.

Advertising Media Planning：A Brand Management Approach

作者：Larry D. (University of Houston Kelley USA); Kim (University of Oregon Sheehan USA); Lisa Dobias; David Koranda; Donald W Jugenheimer 出版社：PBKTYFRL 出版日：2022/12/27 裝訂：平裝

無庫存，下單後進貨(到貨天數約45-60天)

定價：3119 元，優惠價：1 3119

13.

Advertising Media Planning：A Brand Management Approach

作者：Larry D. (University of Houston Kelley USA); Kim (University of Oregon Sheehan USA); Lisa Dobias; David Koranda; Donald W Jugenheimer 出版社：PBKTYFRL 出版日：2022/12/27 裝訂：精裝

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02-25006600[分機130、131]。

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Advertising Management

Cases in Advertising Management

Advertising Account Planning ─ Planning and Managing an Imc Campaign

Advertising Account Planning ― Planning and Managing an Imc Campaign

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

Advertising Media Planning ─ A Brand Management Approach

Advertising and Public Relations Research

Advertising Media Planning ─ A Brand Management Approach

Advertising and Public Relations Research

Advertising Media Workbook and Sourcebook

Advertising Media Planning：A Brand Management Approach

Advertising Media Planning：A Brand Management Approach