donald jugenheimer - 三民網路書店

Advertising Management

作者：Donald W. Jugenheimer; Larry D. Kelley 出版社：M E Sharpe Inc 出版日：2009/02/28 裝訂：平裝

Jugenheimer (advertising, Texas tech U.) and Kelley, an executive vice president for a national advertising agency, have written this textbook for undergraduate courses in advertising management that

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

2.

Cases in Advertising Management

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2009/02/28 裝訂：平裝

Designed to be incorporated into an undergraduate course in advertising management, this collection of case studies illustrates current trends in marketing such as digital media and integrated marketi

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

3.

Advertising Account Planning ― Planning and Managing an Imc Campaign

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2014/09/08 裝訂：精裝

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progr

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

4.

Advertising Account Planning ─ Planning and Managing an Imc Campaign

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2014/09/08 裝訂：平裝

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progr

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

5.

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

作者：Sarah Turnbull; Larry Kelley; Donald Jugenheimer 出版社：PBKTYFRL 出版日：2023/09/20 裝訂：精裝

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

滿額折

6.

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

作者：Sarah Turnbull; Larry Kelley; Donald Jugenheimer 出版社：PBKTYFRL 出版日：2023/09/20 裝訂：平裝

無庫存，下單後進貨(到貨天數約45-60天)

定價：3119 元，優惠價：1 3119

7.

Advertising and Public Relations Research

作者：Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley 出版社：Routledge 出版日：2015/09/16 裝訂：精裝

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in adve

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

8.

Advertising and Public Relations Research

作者：Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson 出版社：M E Sharpe Inc 出版日：2014/01/15 裝訂：平裝

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper con

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

9.

Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/03/23 裝訂：精裝

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

90折

10.

Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/09/30 裝訂：平裝

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr

無庫存，下單後進貨(到貨天數約45-60天)

定價：3899 元，優惠價：9 3509

11.

Advertising Media Workbook and Sourcebook

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2015/02/16 裝訂：平裝

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and medi

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

滿額折

12.

Advertising Media Planning：A Brand Management Approach

作者：Larry D. (University of Houston Kelley USA); Kim (University of Oregon Sheehan USA); Lisa Dobias; David Koranda; Donald W Jugenheimer 出版社：PBKTYFRL 出版日：2022/12/27 裝訂：平裝

無庫存，下單後進貨(到貨天數約45-60天)

定價：3119 元，優惠價：1 3119

13.

Advertising Media Planning：A Brand Management Approach

作者：Larry D. (University of Houston Kelley USA); Kim (University of Oregon Sheehan USA); Lisa Dobias; David Koranda; Donald W Jugenheimer 出版社：PBKTYFRL 出版日：2022/12/27 裝訂：精裝

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

無法訂購

熱搜：

雙11

蔡康永

張曼娟全新創作

永夜星河電視劇

蔣介石的人才庫

Pokemon降臨曆

蔣中正日記預購

解鎖程兆熊前半生

2024諾貝爾文學獎

曬書祭

玫瑰的故事

縮小範圍

三民網路書店 / 搜尋結果

搜尋條件

Advertising Management

Cases in Advertising Management

Advertising Account Planning ― Planning and Managing an Imc Campaign

Advertising Account Planning ─ Planning and Managing an Imc Campaign

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

Advertising Account Planning：Planning and Managing Strategic Communication Campaigns

Advertising and Public Relations Research

Advertising and Public Relations Research

Advertising Media Planning ─ A Brand Management Approach

Advertising Media Planning ─ A Brand Management Approach

Advertising Media Workbook and Sourcebook

Advertising Media Planning：A Brand Management Approach

Advertising Media Planning：A Brand Management Approach