How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrele
How feminine values can solve our toughest problems and build a more prosperous futureAmong 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought
New spending patterns reveal how massive cultural value shifts can be recognized in today's consumer behavior and are remaking capitalism for the better.In Spend Shift, John Gerzema, best-selling aut
