Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in
Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in
Edited by professors at the University of Wolverhampton, this textbook introduces the history and structure of the event management industry, and describes the process of planning, funding, marketing,
