International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firm
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firm
This book discusses the pitfalls of traditional scaling methods and presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling th
Looks at Korea's business culture, its efforts to become a pivotal player in the global economy, and challenges that lie ahead for Korean businesses and their competitors. Explores relationships among
