HarryBeckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass com
In a sequel to the best-selling Selling the Invisible, a renowned marketing expert explains how to utilize the four keys to modern marketing--Price, Brand, Packaging, and Relationships--to present an
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American cust
HarryBeckwith is the author of Selling the Invisible, The Invisible Touch, and You, Inc., all marketing classics. In this book he applies his unparalleled insight, humor, and expertise to a new age o
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American custom
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called i
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational br
In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter w
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell
As founder of Beckwith Advertising and Marketing, HarryBeckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro
Mommy, Where Do Customers Come From? How to market to a new world of connected customers. A shoot-from-the-hip style marketing book combined with years of real world experience guiding businesses of
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American custo
