"Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource
Women are the most financially attractive target audience,marketing to them will accelerate higher shareholder value. Women buy the weeklyshopping, home insurance,household applianc
The Economist: Marketing for Growth is a guide to how marketing can and should become a business’s most important driver of growth. Marketers play a crucial role in generating revenue, and they can pl
