A follow-up to the best-selling Next draws on the authors' work in the fields of global brand growth and "metrosexuality" to make predictions regarding such topics as the end of permanent full-time em
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors dra
A guide to the future of global business from two advertising experts predicts how current technology will change cultures, life, and business, sometimes in unexpected ways, giving advice on how best
