The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where g
People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provi
