As a boy, James Twitchell heard stories about his ancestors in Louisiana and even played with his great-grandfather's Civil War sword, but he never appreciated the state and the events that influenced
In his Preface to The Living Dead: A Study of the Vampire in Romantic Literature, James Twitchell writes that he is not interested in the current generation of vampires, which he finds "rude, boring
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four
Explains how advertising has become the dominant meaning-making system in American culture and how it satisfies our desires in fundamental ways, discussing the history of advertising, what advertising
Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about po
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, P
There are close to 8.5 million RVs on the U.S. highways and roads today, and if you are a man in your fifties, there is a good chance you have owned or are about to own a recreational vehicle. Winneb
A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Twitchell eloquently excoriates the standard dull rants about the ev
"Coke adds life. Just do it. Yo quiero Taco Bell." We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles -- not to mention commodities themselves. Are shoppers mer
Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse o
Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about po
Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, an
Head, Eyes, Flesh, and Blood is the first comprehensive study of a central narrative theme in premodern South Asian Buddhist literature: the Buddha's bodily self-sacrifice during his previous lives as
