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本書序言●概念範圍。在第16 章，我們稍微對章節進行了重編，並進一步討論其他主題。首先，我們新增了一個關於應變數變化前後的迴歸模型的比較的討論。然後，我們還加入了一個使用杜賓一華生統計量（Durbin-Watson statistic）測試一階自身相關存在的例子。●軟體。我們改訂介紹軟體的逐步指令說明，整本書的數字也呼應使用Excel輸出結果。讓學生有機會體驗目前商業統計分析最普遍使用的軟體之一。●個案問題。本版更新了多個新個案。例如，第7 章是樣本比例的抽樣分配的個案﹔第8 章則是母體比例的區間估計的個案﹔第9 章中增加了母體比例的假說檢定的個案。本書的個案問題讓學生有機會解決更複雜的問題，分析較大的資料集以及根據分析結果，準備管理報告。●根據真實資料編寫的範例與習題。在新版中，我們在所有「應用」習題中加上標題，以使每個問題的應用程序更加明顯。我們持續根據最新的其實資料和統計資訊的參考來源來編寫範例和習題。本次改版新增眾多範例及習題。我們使用《華爾街日報》、《今日美國〉、〈金融時報〉等刊物的數據，從實際研究和應用中獲取資料，進行解釋及練習，藉以闡明統計在商業及經濟領域的廣泛用途。我們相信，使用真實的資料，有助於學生產生更高的興趣。新版包含許多根據其實資料編寫的範例及習題。●學習目標。我們也在每章的開頭新增了學習目標。這些目標是各章中最關鍵的概念。各個習題也分別標示學習目標，以便講者辨識習題所對應的學習目標為何。本書特色●本書內容採用問題情境導向的編寫方式，以解決實務問題為目標，引導出統計方法的介紹與應用。同時提供豐富的個案、範例與習題，闡明統計在商業及經濟領域的廣泛用途。讓讀者可隨時練習將統計方法應用在實務資料的處理上，有助於提升學習興趣。●邊欄、註腳及評註：邊欄註釋是本書的特色之一，將重要的概念標示於邊欄，用以強調內文中所提及的重要觀念。各章節後面附有評註，目的在提供學生對統計的方法及應用有更深入的瞭解。評註包括統計方法在應用上的警告或限制、應用建議、技術性考量的簡要說明等等。●方法習題、應用習題及補充習題：章節後習題分成兩個部分：「方法」和「應用」。「方法」習題要求學生使用公式及進行必要的計算。「應用」習題則要求學生於真實世界的實際情形中使用該章教材。補充習題與個案問題則是讓學生嘗試解決問題，以評估自己對於該單元的了解程度。●本書包含200個以上的Excel檔

本書特色●內容採用問題情境導向的編寫方式，以解決實務問題為目標，引導出統計方法的介紹與應用。同時提供豐富的個案、範例與習題，闡明統計在商業及經濟領域的廣泛用途。讓讀者可隨時練習將統計方法應用在實務資料的處理上，有助於提升學習興趣。●邊欄、註腳及評註：邊欄是本書的特色之一，將重要的概念標示於邊欄，用以強調內文中所提及的重要觀念。許多章節的段落有註腳及評註，目的在提供學生對統計的方法及應用有更多的瞭解

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