Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and pr
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.This is one of the first books that examines the interface of Marketing and Production, with
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctor
