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Wang, Ming L. (Northeastern University, USA),Lynch, Jerome P. (Associate Professor, Department of Civil and Environmental Engineering, University of Michigan, USA),Sohn, Hoon (Korea Advanced Institut (2)
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88筆商品,1/5頁
廣告創意策略
滿額折
作者:Bonnie L. Drewniany; A. Jerome Jewler  出版社:新加坡商聖智學習亞洲私人有限公  出版日:2014/02/17 裝訂:平裝
如今廣告業已發生創意性革命。在經濟危機中,廣告公司面臨的挑戰是必須找出能打動並吸引消費者的創新方法。媒體發展繼續朝大家難以置信的方向展開。從電子媒體到個別媒體的創新及成就,都沒有辦法脫離24/7網路廣告公司的控制。 這是以創意性革命為特色的一本書,其中包含了幾個簡短案例。事實上,創意式行銷雖然有太多的變化,但仍有三個保持不變的原則。三個創造力的基本原則-廣告必須是不可預期、有關聯性、以及有說服力
庫存:1
定價:480 元, 優惠價:95 456
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02-25006600[分機130、131]。
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Morphology of Chinese:A Linguistic and Cognitive Approach
90折
作者:Jerome L. Packard  出版社:Cambridge Univ Pr  出版日:2006/04/20 裝訂:平裝
This ground breaking study dispels the common belief that Chinese 'doesn't have words' but instead 'has characters'. Jerome Packard's book provides a comprehensive discussion of the linguistic and cognitive nature of Chinese words. It shows that Chinese, far from being 'morphologically impoverished', has a different morphological system because it selects different 'settings' on parameters shared by all languages. The analysis of Chinese word formation therefore enhances our understanding of word universals. Packard describes the intimate relationship between words and their components, including how the identities of Chinese morphemes are word-driven, and offers new insights into the evolution of morphemes based on Chinese data. Models are offered for how Chinese words are stored in the mental lexicon and processed in natural speech, showing that much of what native speakers know about words occurs innately in the form of a hard-wired, specifically linguistic 'program' in the brain.
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定價:2664 元, 優惠價:9 2398
作者:Jerome L. Stein  出版社:Springer Verlag  出版日:2012/04/30 裝訂:精裝
Stochastic Optimal Control (SOC)—a mathematical theory concerned with minimizing a cost (or maximizing a payout) pertaining to a controlled dynamic process under uncertainty—has proven incredibly help
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02-25006600[分機130、131]。
作者:Jerome L. Whitehead  出版社:INDEPENDENT CAT  出版日:2024/01/20 裝訂:平裝
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定價:800 元, 優惠價:1 800
Amazing Animals of Disney's Animal Kingdom(R): A Walking Tour of Disney's Zoo
滿額折
作者:Sandra L. Jerome  出版社:PENNY CANDY BOOKS  出版日:2022/08/01 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:378 元, 優惠價:1 378
作者:Jerome L Rodriguez  出版社:Lightning Source Inc  出版日:2022/01/31 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Early Morning Cuisine Book: Revamp Your Daybreak Ritual with Nutritious Egg Creations and Culinary Tips to Master Your Breakfast Experience
滿額折
作者:Randolph L. Jerome  出版社:Independently published  出版日:2024/06/14 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:863 元, 優惠價:1 863
The Cognitive Classroom ― Using Brain and Cognitive Science to Optimize Student Success
90折
作者:Jerome L. Rekart  出版社:Rowman & Littlefield Pub Inc  出版日:2013/08/15 裝訂:精裝
The Cognitive Classroom describes how cutting-edge and classic research findings from the fields of brain science and cognitive psychology may be applied to classroom teaching. Using the perspective a
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定價:3496 元, 優惠價:9 3146
The Cognitive Classroom ─ Using Brain and Cognitive Science to Optimize Student Success
90折
作者:Jerome L. Rekart  出版社:Rowman & Littlefield Pub Inc  出版日:2013/08/20 裝訂:平裝
The Cognitive Classroom describes how cutting-edge and classic research findings from the fields of brain science and cognitive psychology may be applied to classroom teaching. Using the perspective a
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定價:1938 元, 優惠價:9 1744
作者:Jerome L. Packard  出版社:PETER LANG INC INTL ACADEMIC P  出版日:2021/02/28 裝訂:精裝
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02-25006600[分機130、131]。
Three Men in a Boat
滿額折
作者:Jerome K. Jerome; K. L. Jones (ILT)  出版社:Random House Inc  出版日:2011/09/20 裝訂:平裝
One of the best-loved classics of all time, Three Men in a Boat is a hilarious account of three friends and their dog on a holiday trip on the Thames in England. Harris, George, Jerome (the narrator),
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定價:380 元, 優惠價:79 300
Reliability and Validity in Qualitative Research
滿額折
作者:Jerome Kirk; Marc L. Miller  出版社:Sage Pubns  出版日:1985/12/01 裝訂:平裝
Kirk and Miller define what is -- and what is not -- qualitative research. They suggest that the use of numbers in the process of recording and analyzing observations is less important than that the r
無庫存,下單後進貨(到貨天數約30-45天)
定價:2436 元, 優惠價:1 2436
作者:Jerome E. Kaufmann; Karen L. Schwitters  出版社:Cengage Learning  出版日:2010/01/01 裝訂:精裝
Kaufmann and Schwitters have built this text's reputation on clear and concise exposition, numerous examples, and plentiful problem sets. This traditional text consistently reinforces the following co
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02-25006600[分機130、131]。
作者:Bonnie L. Drewniany; A. Jerome Jewler  出版社:Cengage Learning  出版日:2010/03/08 裝訂:平裝
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising al
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02-25006600[分機130、131]。
作者:Jerome E. Kaufmann; Karen L. Schwitters  出版社:Cengage Learning  出版日:2011/01/01 裝訂:精裝
Master the fundamentals of algebra with Kaufmann and Schwitters' ELEMENTARY AND INTERMEDIATE ALGEBRA: A COMBINED APPROACH, Sixth Edition. Learn from clear and concise explanations, many examples, and
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02-25006600[分機130、131]。
作者:Jerome; W. Gray (Jay); Price; Robert L.  出版社:Springer International Publishing AG  出版日:2018/11/12 裝訂:精裝
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02-25006600[分機130、131]。
作者:Jerome E. Kaufmann; Karen L. Schwitters  出版社:Cengage Learning  出版日:2008/01/04 裝訂:精裝
Known for a clear and concise exposition, numerous examples, and plentiful problem sets, Jerome E. Kaufmann and Karen L. Schwitters?s COLLEGE ALGEBRA, Seventh Edition, is an easy-to-use book that focu
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02-25006600[分機130、131]。
Intermediate Algebra
90折
作者:Jerome E. Kaufmann; Karen L. Schwitters  出版社:Cengage Learning  出版日:2006/01/03 裝訂:精裝
Think of it as portable office hours! The Interactive Video Skillbuilder CD-ROM contains more than eight hours of video instruction. The problems worked during each video lesson are shown next to the
無庫存,下單後進貨(到貨天數約30-45天)
定價:1798 元, 優惠價:9 1618
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