Instructors: Please click here to request a review copy of this title for adoption consideration.Desk copies are available by calling 1-800-818-7243.Key Concepts in Marketing introduces and examines
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexit
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and con
Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What
Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student en
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as
Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe’s new edition of Consumer Behaviour now features increased coverage of social media, digital consu
This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, hel
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product kn
Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products have spe
Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products have spe
Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe’s new edition of Consumer Behaviour now features increased coverage of social media, digital consu
