This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contem
How customers and consumer behavior has been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how d
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how
