In recent years, there has been growing interest in the development and application of quantitative statistical methods to study choices made by individuals. This primer provides an introduction to th
This primer provides an unintimidating introduction to the main techniques of choice analysis. A companion website provides practice data sets and software to apply all modeling and data skills presen
In recent years, there has been growing interest in the development and application of quantitative statistical methods to study choices made by individuals. This primer provides an introduction to th
