The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific
Books a la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™ and Mastering™ platforms exist for each title, and registrations a
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™ and Mastering™ platforms exist for each title, and registrations a
For freshman/sophomore, 2-semester or 2–3 quarter courses in Finite Math & Applied Calculus or Mathematics for Business. A strong foundation and logical progression through finit
Note: You are purchasing a standalone product; MyMathLab does not come packaged with this content. If you would like to purchase both the physical text and MyMathLab, search for ISBN-10: 0321935446 /I
This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less t
