Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human in
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human in
This book aims to build bridges to peace by spanning the fields of conflict resolution and traditional peace studies, and by facing the contending perspectives of academics and practitioners. It serve
