Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consum
Readings in Modern Marketing is a collection of Professor Quelch’s highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Managemen
Readings in Modern Marketing is a collection of Professor Quelch’s highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Managemen
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making
The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers h
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In ""Greater Good"", the authors contend that marketing
This proactive guide brings the relationship between work life and mental well-being into sharp focus, surveying common challenges and outlining real-life solutions. The authors’ approach posits manag
