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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

This book quickly equips readers with the strategies to understand and deepen their engagement with individual poems.Based on their extensive teaching experience, the authors provide a lively route ma

This book quickly equips readers with the strategies to understand and deepen their engagement with individual poems.Based on their extensive teaching experience, the authors provide a lively route ma

Key Concepts in Romantic Literature is a comprehensive guide to the literature, criticism and history of the culturally rich and politically turbulent Romantic era, spanning 1789-1832.The book offers