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"Pharmacology for Chemists, Second Edition" is aimed at industrial and academic organic chemists holding advanced degrees who are entering the field of medicinal chemistry, and who have had little or

本書特色在於首創4P為架構，將行銷領域中的重要觀念、理論及工具，有系統地加以介紹。本書也運用許多最新的行銷案例，深入淺出地詮釋最新的行銷觀念與最佳的行銷實務。此外，本書的行銷策略規劃觀點可以讓我們瞭解如何發展出卓越的行銷策略。

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus.

Essentials of Marketing pioneered an innovative structure—using the “Four Ps” framework first introduced by Jerome McCarthy—with a managerial approach. The 16th edition continues to build both the log

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newes

Essays by prominent members of The Church of Jesus Christ of Latter-day Saints, explaining why they are members of the church.

Marketing's pillar four Ps framework (first introduced by Jerome McCarthy in the 1960s), managerial orientation, and strategy planning approach continue with this newest 15th edition of Essentials of

Essentials of Marketing Is Designed to Satisfy Your Needs.Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.3.Diversity, equity, and inclusion. Attention to racial justi