Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own new
The groundswell, as the authors originally defined it in their book Groundswell in 2008, is a social trend in which people use technologies to get things they need from each other instead of from comp
Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this pro
