"An original combination of theoretical innovation and a detailed empirical analysis of the ideas, language and policy of New Labour. Politicians often appeal to moral principles and arguments in thei
Through a rhetorical analysis, this book explores how the parties in a coalition government create a united public front while preserving their distinct identities. After proposing an original framewo
This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To addr
The art of rhetoric is central to the practice of politics. It also, however, plays an important role in civic and private life, where it is employed to persuade, negotiate and resolve disputes on a d
