Beginning in the 1970s, conservatives in the Republican Party developed a political marketing strategy that made significant use of branding, argues Cosgrove (government, Suffolk U.), and this strateg
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics
