How customers and consumer behavior has been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how d
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing fie
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how
