The Language of Branding: Theory, Strategies, and Tactics will teach you how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few r
The Language of Consumers: Strategic Brand Building will teach you how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researc
This book is organized around the physical city, and the role of the megalopolis itself as both the site and inspiration for an unprecedented explosion in design and the visual arts. The new work of
