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Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively, and thought provoking account of strategy. It helps students get to grips with strategy's ke

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively, and thought provoking account of strategy. It helps students get to grips with strategy's ke

This book rethinks the city by examining its various forms of collectivity – their atmospheres, modes of exclusion and self-organization, as well as how they are governed – on the basis of a critical

This book rethinks the city by examining its various forms of collectivity – its atmospheres, modes of exclusion, self-organization and governance – on the basis of a critical discussion of the notion

Get access to an interactive eBook* when you buy the paperback (Print paperback version only)For the last ten years, more and more students have been won over by Managing and Organizations’ u

Get 12 months FREE access to an interactive eBook* when you buy the paperback (Print paperback version only)For the last ten years, more and more students have been won over by Managing and Organ

What if value is neither an intrinsic quality of an object nor a reflection of a subject's preferences - but rather something that is organized and brought into existence through mechanisms, technolog