Martin G. Walser breaks with the well established "advertising paradigm", which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information"
The German novelist Martin Walser's 1998 speech upon accepting the Peace Prize of the German Book Trade remains a milestone in recent German efforts to come to terms with the Nazi past. The day after
Appearing for the first time in English, this masterful novel by one of the foremost figures of postwar German literature is an indelible portrait of Nazism slowly overtaking and poisoning a small tow
