Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data colle
Nigel Bradley is Senior Lecturer in Marketing at the University of Westminster, UKJim Blythe is Professor of Marketing at Westminster University and Visiting Professor at Plymouth Business School, UK
Nigel Bradley is Senior Lecturer in Marketing at the University of Westminster, UKJim Blythe is Professor of Marketing at Westminster University and Visiting Professor at Plymouth Business School, UK
