Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. Th
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and impor
Reveals the qualities that make products, spaces, and services relevant to female consumers while tracing how the modern roles of women have evolved and citing the successful examples of major compani
Reveals the qualities that make products, spaces, and services relevant to female consumers while tracing how the modern roles of women have evolved and citing the successful examples of major compani
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying dec
Offers an analysis of consumers' tastes and habits, discusses the latest trends in online retail, suggests ways to better serve customers, and provides a tour of some of the most innovative stores and
Offers an analysis of consumers' tastes and habits, discusses the latest trends in online retail, suggests ways to better serve customers, and provides a tour of some of the most innovative stores and
Named by Newsweek magazine to its list of "Fifty Books for Our Time."For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and
