This guide to ethics in public relations is designed to help practitioners maintain credibility and integrity in the field. Parsons (public relations, Mount Saint Vincent U., Nova Scotia) avoids ethic
Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.
While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide
