Without Paul F. Lazarsfeld the social sciences would not be what they are today. In his ground-breaking work on unemployment, voting, consumer behavior, and social influence, among other subjects, hi
First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media
The study on which Marienthal is based was conducted in 1930 in Austria, at the time of a depression that was worse than anything experienced in the United States. But the substantive problem is stil
Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaig
