pauline maclaran - 三民網路書店

90折

Contemporary Issues in Marketing and Consumer Behaviour

作者：Elizabeth Parsons; Pauline Maclaran 出版社：Routledge UK 出版日：2009/04/15 裝訂：平裝

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer amon

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定價：2404 元，優惠價：9 2164

The Routledge Companion to Marketing and Feminism

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2.

The Routledge Companion to Marketing and Feminism

作者：Pauline Maclaran(EDI) 出版社：Routledge 出版日：2023/09/25 裝訂：平裝

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定價：2655 元，優惠價：9 2390

3.

Royal Fever ─ The British Monarchy in Consumer Culture

作者：Cele C. Otnes; Pauline Maclaran 出版社：Univ of California Pr 出版日：2015/10/13 裝訂：精裝

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on televi

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90折

4.

Royal Fever ─ The British Monarchy in Consumer Culture

作者：Cele C. Otnes; Pauline Maclaran 出版社：Univ of California Pr 出版日：2015/10/13 裝訂：平裝

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on televi

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定價：1797 元，優惠價：9 1617

90折

5.

Contemporary Issues in Marketing and Consumer Behaviour

作者：Pauline Maclaran (EDT); Liz Parsons (EDT) 出版社：Routledge UK 出版日：2016/02/08 裝訂：平裝

This exciting new edition of Maclaran and Parsons’ acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structu

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定價：2639 元，優惠價：9 2375

6.

Critical Marketing Studies

作者：Mark Tadajewski (EDT); Pauline Maclaran (EDT) 出版社：SAGE Publications UK 出版日：2009/05/07 裝訂：精裝

This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change.

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7.

Contemporary Issues in Marketing and Consumer Behaviour

作者：Pauline Maclaran (EDT); Liz Parsons (EDT) 出版社：Routledge UK 出版日：2016/02/08 裝訂：精裝

This exciting new edition of Maclaran and Parsons’ acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structu

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02-25006600[分機130、131]。

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Marketing and Feminism ― Current Issues and Research

90折

8.

Marketing and Feminism ― Current Issues and Research

作者：Lorna Stevens; Miriam Catterall; Pauline Maclaran; Miriam Catterall (EDT); Pauline Maclaran (EDT); Lorna Stevens (EDT) 出版社：Taylor & Francis 出版日：2000/09/01 裝訂：平裝

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challeng

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定價：3373 元，優惠價：9 3036

90折

9.

Contemporary Issues in Marketing and Consumer Behaviour

作者：Elizabeth Parsons; Pauline Maclaran; Andreas Chatzidakis; Rachel Ashman 出版社：PBKTYFRL 出版日：2023/06/23 裝訂：平裝

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定價：2599 元，優惠價：9 2339

滿額折

10.

Consumption and Spirituality

作者：Diego Rinallo (EDT); Linda Scott (EDT); Pauline Maclaran (EDT) 出版社：Routledge 出版日：2016/11/10 裝訂：平裝

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, m

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定價：3239 元，優惠價：1 3239

11.

Contemporary Issues in Marketing and Consumer Behaviour

作者：Elizabeth Parsons; Pauline Maclaran; Andreas Chatzidakis; Rachel Ashman 出版社：PBKTYFRL 出版日：2023/06/23 裝訂：精裝

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12.

Consumption and Spirituality

作者：Diego Rinallo (EDT); Linda Scott (EDT); Pauline Maclaran (EDT) 出版社：Taylor & Francis 出版日：2012/08/24 裝訂：精裝

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, m

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Key Concepts in Critical Management Studies

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13.

Key Concepts in Critical Management Studies

作者：Mark Tadajewski (EDT); Pauline Maclaran (EDT); Elizabeth Parsons (EDT); Martin Parker (EDT) 出版社：SAGE Publications UK 出版日：2011/03/04 裝訂：平裝

Tadajewski (marketing, U. of Strathclyde, UK) et al. define 51 concepts in critical management studies for students, such as accountability, business ethics, class, consumer culture, critical accounti

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定價：3422 元，優惠價：1 3422

90折

14.

Critical Marketing: Defining the Field

作者：Michael Saren (EDT); Pauline Maclaran (EDT); Christina Goulding (EDT); Richard Elliott (EDT); Avi Shankar (EDT) 出版社：Routledge UK 出版日：2007/07/18 裝訂：平裝

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the sub

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定價：3119 元，優惠價：9 2807

90折

15.

The Sage Handbook of Marketing Theory

作者：Pauline Maclaran (EDT); Michael Saren (EDT); Barbara Stern (EDT); Mark Tadajewski (EDT) 出版社：SAGE Publications UK 出版日：2009/12/22 裝訂：平裝

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketi

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定價：3320 元，優惠價：9 2988

16.

The Sage Handbook of Marketing Theory

作者：Pauline Maclaran (EDT); Michael Saren (EDT); Barbara Stern (EDT); Mark Tadajewski (EDT) 出版社：SAGE Publications UK 出版日：2009/12/22 裝訂：精裝

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. Th

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17.

Key Concepts in Critical Management Studies

作者：Mark Tadajewski (EDT); Pauline Maclaran (EDT); Elizabeth Parsons (EDT); Martin Parker (EDT) 出版社：SAGE Publications UK 出版日：2011/03/04 裝訂：精裝

Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of i

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滿額折

18.

The Sage Handbook of Consumer Culture

作者：Olga Kravets (EDT); Pauline Maclaran (EDT); Steven Miles (EDT); Alladi Venkatesh (EDT) 出版社：Sage Pubns Ltd 出版日：2018/03/16 裝訂：精裝

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of

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定價：7600 元，優惠價：79 6004

19.

Motherhoods, Markets and Consumption ─ The Making of Mothers in Contemporary Western Cultures

作者：Stephanie O'donohoe (EDT); Margaret Hogg (EDT); Pauline Maclaran (EDT); Lydia Martens (EDT); Lorna Stevens (EDT) 出版社：Taylor & Francis 出版日：2013/09/23 裝訂：精裝

It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in

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20.

The Routledge Companion to Marketing and Feminism

作者：Maclaran; Pauline (Royal Holloway; University of London; UK); Stevens; Lorna (University of Bath; UK); Kravets; Olga (Royal Holloway; University of London; UK) 出版社：PBKTYFRL 出版日：2022/02/15 裝訂：精裝

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Contemporary Issues in Marketing and Consumer Behaviour

The Routledge Companion to Marketing and Feminism

Royal Fever ─ The British Monarchy in Consumer Culture

Royal Fever ─ The British Monarchy in Consumer Culture

Contemporary Issues in Marketing and Consumer Behaviour

Critical Marketing Studies

Contemporary Issues in Marketing and Consumer Behaviour

Marketing and Feminism ― Current Issues and Research

Contemporary Issues in Marketing and Consumer Behaviour

Consumption and Spirituality

Contemporary Issues in Marketing and Consumer Behaviour

Consumption and Spirituality

Key Concepts in Critical Management Studies

Critical Marketing: Defining the Field

The Sage Handbook of Marketing Theory

The Sage Handbook of Marketing Theory

Key Concepts in Critical Management Studies

The Sage Handbook of Consumer Culture

Motherhoods, Markets and Consumption ─ The Making of Mothers in Contemporary Western Cultures

The Routledge Companion to Marketing and Feminism