This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the g
"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new mark
Editors Rajagopal and Behl present readers with a collection of academic and research perspectives on the opportunities and challenges presented by the new era of conducting business online. The e
Diagnostic and Therapeutic Applications of Exosomes in Cancer evaluates the potential of exosome content manipulation in the development of novel therapeutics. In recent years, exosomes, the small ves
