Presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. This title helps student
"The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics." Katherine Annette Burnsed, University of South Caro
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-st
An introductory text that balances retail theory, application and math concepts within the context of buying. New companion website includes basic math tutorials and more assignments using computeriz
"The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics." Katherine Annette Burnsed, University of South Caro
Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media.New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies-Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot featuresInstructor Resources-The Instructor’s Guid
