An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see
For an extraordinary fifty-seven-year period, the chief executives of the International Business Machines Corporation were Thomas J. Watson and Thomas J. Watson, father and son. IBM bears the imprint
"Wise. Relevant. Riveting." -Jim Collins, author of Good to Great Denial is the unconscious belief that a certain fact is too terrible to face and therefore cannot be true. It turns challenges into
Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and
