Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marke
'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning'
Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marke
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: *
Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the im
Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the im
A skateboarding book like no other, this collection of stunning color photographs from around the world reveals an authentic, unsentimental view of an often overglamorized subculture. In these photogr
