Oliver (emeritus, marketing, Vanderbilt U.) provides a second edition of his textbook on consumer behavior and customer satisfaction. Topics include basic satisfaction mechanisms, alternative and supp
This book written for introductory-level students of global politics examines the connections and conflicts among peoples on our planet and relates them in a personalized way. While other world politi
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the
The auditory system is a complex neural system composed of many types of neurons connected into networks. One feature that sets the auditory system apart from other sensory systems, such as somatosens
