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Patricia Mink Rath,Stefani Bay,Penny Gill,Richard Petrizzi,Lorynn (Baylor University Divita USA) (1)
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Patricia Mink Rath/ Stefani Bay/ Penny Gill/ Richard Petrizzi (1)
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作者:Patricia Mink Rath; Richard Petrizzi; Penny Gill  出版社:Fairchild Books UK  出版日:2012/05/24 裝訂:平裝
While rooted in traditional marketing principles, successful marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly pr
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Why of the Buy ─ Consumer Behavior and Fashion Marketing
90折
作者:Patricia Mink Rath; Stefani Bay; Penny Gill; Richard Petrizzi  出版社:Bloomsbury USA Academic  出版日:2014/10/27 裝訂:平裝
Consumer behavior affects the fashion industry—in design, production, merchandising and promotion at all levels—as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior
無庫存,下單後進貨(到貨天數約30-45天)
定價:4370 元, 優惠價:9 3933
The Why of the Buy:Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card
90折
無庫存,下單後進貨(到貨天數約45-60天)
定價:6719 元, 優惠價:9 6047

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