This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers
Many people in the West portray Japan as being fixed in its ways, and unable to change, and consequently risking national decline and international loss of prestige. However, in fact, Japan is at pres
Many people in the West portray Japan as being fixed in its ways, and unable to change, and consequently risking national decline and international loss of prestige. However, in fact, Japan is at pres
