You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expen
If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMil
A strategy expert, arguing that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, offers a new set of principles and an updated