In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring bu
It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Eur
Most of modern enterprises, institutions, and organizations rely on knowledge-based management systems. In these systems, knowledge is gained from data analysis. Nowadays, knowledge-based management
