Showing the cultural and institutional processes that have brought the notion of the ??~consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have com
Largely organized via commercial relations of some kind, gyms are key sites for studying consumption and subjectivity in contemporary society. Gym-goers are typically addressed as individuals who take
This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body
