In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams,
In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams,
This work presents a retrospective and prospective overview of research on marketing management issues, for advanced undergraduates, graduate students, academics, and practitioners in marketing. Organ
This work presents a retrospective and prospective overview of research on marketing management issues, for advanced undergraduates, graduate students, academics, and practitioners in marketing. Organ
