Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketi
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketi
This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing,
