Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Viewing lifestyle market segmentation as just one aspect
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market r
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely
