The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable
Now in paperback, the highly acclaimed exploration of sushiA's surprising history, global business, and international allure One generation ago, sushiA's narrow reach ensured that sports fishermen wh
Today more people travel to Hungary for dental care than to any other country in Europe. The fascinating story of how Hungary became Europe's dental chair is a case study in medical tourism, which has
An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized e
