Think you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give
Handbook of the Psychology of Aging, Eighth Edition, tackles the biological and environmental influences on behavior as well as the reciprocal interface between changes in the brain and behavior durin
Willis (Pennsylvania State U.) and Martin's (U. of Zurich) text considers facets of life from age 40 to 65. Taking a multicultural perspective, it addresses topics including the emergence of middle ag
The Handbook of the Psychology of Aging, 7e, has been completely revised from the 6th edition. One third of the work consists of previous topics covered by new authors and entirely new topics form th
The goal of this volume is to examine development in middle age from the perspective of baby boomers -- a unique cohort in the United States defined as those individuals born from 1946 to 1962. This i
In what ways do health behaviors and societal mechanisms help or discourage individuals in assuming responsibility for their health? Highly-esteemed and diverse contributors examine the health behavio
