Customers don’t want to hear sales pitches. In this breakthrough handbook, Steve Yastrow challenges salespeople to forget everything they’ve learned about persuading customers and to start improvising
In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifes
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Bran
