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This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovat

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovat

For beginning to intermediate courses in cost estimating and construction estimation. The only complete, up¿-to-¿date guide to estimating modern building construction projects Estimating in Buildi

The Definitive Guide to Fixed Income Securities—Revised and Updated for the New Era of InvestingFor decades, The Handbook of Fixed Income Securities has been the most trusted resource in the world for

A thoroughly revised and updated edition of a textbook for graduate students in finance, with new coverage of global financial institutions.This thoroughly revised and updated edition of a widely used

This is the first comprehensive study guide covering all aspects of pediatric critical care medicine. It fills a void that exists in learning resources currently available to pediatric critical care p

Recent years have seen scholars in a wide range of disciplines re-evaluate the history of the Society of Jesus. In 1997, a group of scholars convened a major international conference to discuss the wo

Recent years have seen scholars in a wide range of disciplines re-evaluate the history of the Society of Jesus. In 1997, a group of scholars convened a major international conference to discuss the wo

Get comprehensive, practical coverage of both surgical and non-surgical treatment approaches from the world's most trusted authorities in spine surgery and care. Rothman-Simeone and Herkowitz's The Sp