Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping
With scholars and corporate executives in mind, Amis (health and sport sciences and management, U. of Memphis) and Cornwell (UQ Business School, U. of Queensland, Australia) bring together 16 essays t
